

5 Facts You Should Know
- More than 240,000 women, and 1,000 men, will be diagnosed with breast cancer in the U.S. in 2010.
- More than 40,000 women and 400 men die each year from the disease.
- There are more than 2 million breast cancer survivors in the United States.
- One person is diagnosed approximately every 3 minutes, and one person dies of breast cancer approximately every 14 minutes.
- People over the age of 50 account for 76% of breast cancer cases; while only 5% of breast cancer diagnoses are in people under the age of 40 and 18% are in their 40s.
The Avon Breast Cancer Crusade
The Avon Breast Cancer Crusade was launched in 1992 as a small pioneering program in the U.K. Avon in the U.S. adopted the Crusade the following year. Over the last 17 years, Avon philanthropy has raised and donated more than $640 million to breast cancer programs around the world, supporting cutting-edge research to find a cure for or prevent breast cancer as well as programs that enable all patients to access quality care.
Funding supports awareness and education: screening and diagnosis; access to treatment; support services; and scientific research. Beneficiaries of the Avon Breast Cancer Crusade range from leading cancer research and clinical centers to community-based, non-profit breast health education programs.
Numerous Avon Crusade programs raise funds and awareness for the cause including the Avon Walk for Breast Cancer Series, the Avon Walk Around the World for Breast Cancer, and Crusade Pink Ribbon fundraising products.
While we remain steadfast in our commitment to find a cure, we are proud to have supported tremendous progress over the last 17 years in research and care:
- Educated 100,000,000 women worldwide on breast health through community-based and grassroots outreach since 1992
- Linked 14,000,000 women worldwide to early detection programs and mammography screening
- Provided $158-million to breast cancer research projects since 1999, including most recently more than $22 million for 41 research projects focused on primary prevention, understanding the etiology and potential causes of breast cancer and developing a blood or saliva test for early detection
- Forged new collaborations among nonprofit groups, government and industry by the Avon Foundation hosting the first-ever Collaborative Summit on Breast Cancer
- Launched the Love/Avon Army of Women to accelerate the pace of prevention research by enlisting one million (or 1,000,000) women - healthy women who never had breast cancer and survivors - in this effort
A woman is diagnosed with breast cancer every three minutes in the United States and it remains the most commonly diagnosed form of cancer worldwide. You can help us save lives by getting involved.
Breast Health Resource Guide
What everyone should know about breast cancer. This guide will provide you with information, support and resources to use and share. Read about:
- - Early Breast Cancer Detection
- - Different Types of Breast Cancer
- - Possible Treatment Options
- - Reducing the Risk of Recurrence
Click here to download the English version
Click here to download the Spanish version
Avon Walk for Breast Cancer Series
Join thousands of women and men over two days and 39 miles to help in the fight against breast cancer.
There are nine Avon Walks across the U.S. The money and awareness raised makes a critical difference as we work to turn every diagnosis into a story of survival.
Visit the Avon Walk for Breast Cancer Website
Watch the Why We Walk Video
More Opportunities For You To Get Involved
Avon Walk Around the World for Breast Cancer
Find out more about this worldwide series of events mobilizing hundreds of thousands of people across the globe raising money and breaking down barriers to awareness and access to care while working to eradicate the disease.
Avon Breast Cancer Crusade Fundraising Products
Shop for official Pink Ribbon Breast Cancer Crusade products. All Avon Foundation for Women products in the US are affordably priced with 100% of the net proceeds donated to the cause (all proceeds above cost of goods). Each product comes with a free Breast Health Resource Guide.
Love/Avon Army of Women
The Love/Avon Army of Women is a research initiative seeking women who are willing to consider volunteering for breast cancer research. All women over the age of 18 are eligible including: healthy women who have never had breast cancer, women at high risk and breast cancer survivors. Since launching Love/Avon Army of Women in 2008, more than 325,000+ women have signed up. And the number continues to grow! Scientists report that this platform is accelerating the pace of research to better understand the causes of breast cancer and how to prevent the disease.