Speaking Out to End
Violence Against Women


Avon and the Avon Foundation for Women launched Speak Out Against Domestic Violence in 2004 to support domestic violence awareness, education and prevention programs, as well as direct services for victims and their families. Through the end of 2012, Avon global philanthropy has donated nearly $50 million to support awareness, education, direct service and prevention programs aimed at reducing domestic and gender violence. Globally, Avon supports efforts to end violence against women in nearly 50 countries by raising funds through special product sales and raising awareness through events and with educational information disseminated by more than 6 million global Avon Representatives.

Second Summit of the Global Partnership
to End Violence Against Women

The Avon Foundation for Women, Brazil’s Avon Institute and Vital Voices held the second summit of the Global Partnership to End Violence Against Women in November, convening multi-disciplinary experts in domestic violence, sexual assault, and human trafficking from around the globe. Avon and the Avon Foundation funded the creation of the Global Partnership, which launched in 2010 as a cross-sector partnership among Vital Voices, the U.S. Department of State, and the Avon Foundation.

The summit took place at the start of the United Nations’ 16 Days of Activism against Gender Violence. It included two days of Global Partnership delegate panels and deliberations, plus a public day that convened more than 100 leading global human rights defenders, nongovernmental organizations (NGOs), legal scholars, business professionals, civil society advocates, and representatives from the U.S. Department of State, who exchanged perspectives and experiences to build practical, sustainable solutions to ending violence against women.

During the three-day summit, Brazilian Minister of Women’s Policy Eleonora Menicucci launched the corporate campaign "Commitment and Attitude: Maria da Penha Law - The Law Is Stronger," which Avon CEO Sheri McCoy was the first CEO to sign. McCoy committed Avon to mobilize its Associates, Representatives, and corporate vendors to raise awareness about and help end violence against women.

Global Communications X-Change Launches

Futures Without Violence and the Avon Foundation launched the Communications X-Change, an innovative website that enables organizations and activists throughout the world to find, share, and learn from communications material focused on ending violence against women and children. Launched in November, the Communications X-Change contains a broad sample of international materials that illustrate the promise of using technology to build and share knowledge. Currently, the Communications X-Change hosts materials in four languages from more than twenty countries.

As the library grows, the website will serve as a hub for information on gender-based violence prevention. All organizations or individuals that submit material to the Communications X-Change before February 4, 2013, will be eligible to receive a 2013 Avon Communications Award for Excellence. An international panel of judges will evaluate the materials and in March 2013, in recognition of International Women’s Day, the Avon Foundation will present the recognition awards and grants to the organizations whose strategic communications are most effectively helping to change communities, policies, institutions, and behaviors.

Ending Violence @ Home
App Challenge Winners Announced

The Institute of Medicine and the Avon Foundation announced the four winners of a global app challenge funded by the Avon Foundation aimed at preventing domestic violence. The contest, Ending Violence @ Home App Challenge, invited domestic violence experts and technology enthusiasts individuals to harness the power of technology to create mobile or online apps that will help prevent violence against women and children. The winners were selected from 19 submissions from nine countries and chosen on the basis of their innovation, design, potential impact, how well they integrate evidence-based information, and their usability in different settings. The Avon Foundation awarded four prizes totaling $25,000 to the winners.

Mobilizing to Urge Congress to
Reauthorize the Violence Against Women Act

On Nov. 14, the Avon Foundation and Avon’s mark.’s Brand Ambassador Ashley Greene joined a national movement to urge Congress to reauthorize the Violence Against Women Act (VAWA) before Congress adjourned at the end of 2012. The movement encouraged citizens to contact their members of Congress and implore them to work with the Senate to pass VAWA. Thousands of Avon Representatives, Associates and customers joined the Avon Foundation in this national day of action. An op-ed by Ashley Greene also ran on Glamour.com encouraging young women to speak out and take part in the national effort to reauthorize this critical legislation that supports victims’ resources, education and prevention program.

International Women’s Day 2012

Avon Communications AwardsThe 2nd World Conference of Women's Shelters took place in Washington, D.C., in February and March in celebration of International Women’s Day. The Avon Foundation joined more than 1,400 activists and advocates from more than 90 countries who work in shelters or programs dedicated to assisting domestic violence victims and families. To accelerate the discussion of violence against women, the Avon Foundation presented the first Avon Communications Awards: Speaking Out About Violence Against Women to four organizations from among 16 outstanding finalists to spotlight successful communications.

The Avon Foundation also announced ten $60,000 grants to support women’s domestic violence shelters and agencies around the world as part of the Avon Global Believe Fund established in 2011 to honor the 125th anniversary of Avon Products, Inc. The awards continue the company’s work to end violence against women around the world.

Giving Domestic Violence Victims a Voice

The Avon Foundation also funded the sixth consecutive Domestic Violence Counts: the National Census of Domestic Violence Services, an annual census produced by the National Network to End Domestic Violence (NNEDV). It counts adults and children seeking services from domestic violence programs throughout the United States and also counts the unmet service requests in this under-funded field due to a lack of resources in the field. It provides details on the barriers these programs face in meeting the needs of victims, and shares success stories. The report is a critical tool to communicate the experiences and needs of survivors to funders, the media and the general public.

Ending Teen Dating Abuse

The National Dating Abuse Helpline partnered with Break the Cycle for an important event, Louder than Words 2012, in February. Avon’s mark. Brand Ambassador Ashley Greene kicked off the event in Hollywood and celebrated the launch of loveisrespect.org, a resource on healthy dating for teens and young adults nationwide. With donations from the sale of mark.’s Have a Heart collection, the Avon Foundation funded the creation of a new National Youth Advisory Board for the Helpline and Ashley met with their leaders to help spread the word about this important resource. The event kicked off Teen Dating Violence Awareness Month with the announcement of the first texting service that enables teens and young adults to receive immediate help no matter where they are by texting “LOVEIS” to 77054. At the event, m. powerment by mark and the Avon Foundation were recognized as leading national efforts to reduce dating abuse and partner violence.

Avon Domestic Violence
Survivor Empowerment Program

The Avon Foundation awarded more than $1.2 million in grants to 20 agencies across the United States in September in support of the 2013 Avon Domestic Violence Survivor Empowerment Program. The program funds coordinator positions that will support victims in 13 states by providing critical resources and economic empowerment tools necessary to develop self-sufficiency skills and guide them towards breaking the cycle of abuse, once and for all.


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The Avon Foundation for Women presents the 2012 Avon Global Communications Awards.

Ashley Greene and the Avon Foundation are committed to ending dating abuse and partner violence.