DIY Success Stories
Alice DiSanto & Gina Bertolino
DIY event: Mystic Makeover Fashion Show
Funds Raised to Date: $20,000
Photo credits: Jean Terman
When people think of the Avon Foundation, they may often think of the popular Avon Walk for Breast Cancer event series, but not all breast cancer warriors are logging miles in their sneakers! "Roadway or runway, we all walk for breast cancer." This sentiment is shared by the Mystic Makeover Fashion Show for Breast Cancer Awareness co-founders Gina Bertolino and Alice DiSanto. These two women, and their dynamic team of volunteers, organize an annual Do It Yourself fundraising event to benefit the Avon Foundation for Women, featuring high-heeled "Mystic Pink Diva” breast cancer survivors rather than the more expected sneaker-clad Avon Walk for Breast Cancer participants.
In the four years since the "Mystic Pink Divas" first hit the runway on Oct. 4, 2009, nearly $20,000 has been raised for the Avon Foundation for Women. Of the 101 women who have participated to date, 50% have been breast cancer survivors. What began humbly with a handful of helpers has grown to an astounding 199 volunteers of both genders and all ages.
The goals of the event are unwavering and clearly resonate with a community whose enthusiasm, volunteerism, and donations continue to grow. The fashion show seeks to honor breast cancer survivors with a day of celebration, hope, and beauty during National Breast Cancer Awareness Month (October). By unifying neighbors, businesses, and community groups, this fantastic team has been a great supporter of the Avon Foundation’s Breast Cancer Crusade.
All of this is achieved through one magnificent day each year filled with beauty, music, multi-media, refreshments, and raffles galore. Friends and family celebrate breast cancer survivors with fashion makeovers, and survivors enjoy an experience they can cherish following a formative, personal battle. Funds are raised through ticket sales, raffles, 50/50 sales, pink ribbon sales, pink ribbon cookies, lollipops, and donations. In addition, both the venue and entertainment are generously donated each year.
Alice and Gina help build awareness in their community, and the funds they raise help people who are fighting breast cancer right now, as well as fund life-saving research. Create a DIY event of your own today!