Around the World
Since it began in 2005, the Avon Walk Around the World for Breast Cancer has mobilized more than 2 million people worldwide and raised more than $15 million for the breast cancer cause.
Avon Walk Around the World events are linked by the Global Connection Ribbon, a powerful symbol of a shared determination to turn every diagnosis into a story of survival. This global series of events demonstrates the power that a dedicated community can generate.
The need for continued awareness and funding for the breast cancer cause remains great. While advances have been made, breast cancer remains the most commonly diagnosed cancer among women worldwide.
Spotlight on: South Africa 2013
On Oct. 27, Avon South Africa convened 20,000 participants in support of the breast cancer cause with the sixth annual Avon Justine iThemba Walkathon, part of the Avon Walk Around the World for Breast Cancer series. The event was launched in 2006 with just 500 participants, and this year the event attracted well-known celebrities, including iThemba Ambassador Pabi Moloi and Avon Mesmerise celebrity, Kaos Matu, who voiced their support for the initiative. “I'm thrilled to be part of this initiative for two years running,” said Moloi about the event. “The iThemba Walkathon stands true to the heroes who have bravely fought breast cancer in their lifetime.” The event was hosted by TV and Radio personality, Pearl Modiedie with actor Leroy Gopal.
At the starting line, the participants were led by breast cancer survivors wearing pink sashes. For many, the walk was emotional and many others expressed their joy at being able to contribute towards breast cancer awareness in South Africa.
Avon Justine works with the Breast Health Foundation to ensure breast cancer education and awareness in communities. Avon has funded a mobile education unit operated by the Breast Health Foundation in the vast Sedibeng region of Gauteng which reaches approximately 40,000 new women with education every year. Avon has also funded mobile education units in the Western Cape for the Breast Health Foundation as well as in the Free State for the Cancer Association of South Africa (CANSA). In addition, Avon Justine donates products to Look Good...Feel Better for their workshops with women cancer patients across the country. This program has helped 21,800 women.
Breast cancer remains the most prevalent form of cancer affecting women and the leading cause of cancer related deaths. This is despite the fact that if detected early, it can be treated and the survival rate can be as high as 95%. “Education and awareness are still needed in our communities to help increase early detection which is key to saving lives.” says Vicky Saunders-Flaherty, Avon Justine’s PR, Internal Communications & Corporate Affairs Manager.