Event News & Recaps


South Africa Walk

On Oct. 27, Avon South Africa convened 20,000 participants in support of the breast cancer cause with the sixth annual Avon Justine iThemba Walkathon, part of the Avon Walk Around the World for Breast Cancer series. The event was launched in 2006 with just 500 participants, and this year the event attracted well-known celebrities, including iThemba Ambassador Pabi Moloi and Avon Mesmerise celebrity, Kaos Matu, who voiced their support for the initiative. “I'm thrilled to be part of this initiative for two years running,” said Moloi about the event. “The iThemba Walkathon stands true to the heroes who have bravely fought breast cancer in their lifetime.” The event was hosted by TV and Radio personality, Pearl Modiedie with actor Leroy Gopal.

At the starting line, the participants were led by breast cancer survivors wearing pink sashes. For many, the walk was emotional and many others expressed their joy at being able to contribute towards breast cancer awareness in South Africa.

Avon Justine works with the Breast Health Foundation to ensure breast cancer education and awareness in communities. Avon has funded a mobile education unit operated by the Breast Health Foundation in the vast Sedibeng region of Gauteng which reaches approximately 40,000 new women with education every year. Avon has also funded mobile education units in the Western Cape for the Breast Health Foundation as well as in the Free State for the Cancer Association of South Africa (CANSA). In addition, Avon Justine donates products to Look Good...Feel Better for their workshops with women cancer patients across the country. This program has helped 21,800 women.

Breast cancer remains the most prevalent form of cancer affecting women and the leading cause of cancer related deaths. This is despite the fact that if detected early, it can be treated and the survival rate can be as high as 95%. “Education and awareness are still needed in our communities to help increase early detection which is key to saving lives.” says Vicky Saunders-Flaherty, Avon Justine’s PR, Internal Communications & Corporate Affairs Manager. 

United Kingdom Walk


Despite the wet and windy weather, thousands of people turned out on Wednesday, May 14, in support of the UK breast cancer charity, Crazy Hats. Just 15 miles from Avon UK’s headquarters, Wickstead Park was a sea of pink with over 2,500 walkers sporting an array of wacky and wonderful hats to show their support. This annual fundraising walk supports local women who are fighting the battle against breast cancer, and Avon UK is a proud sponsor this event for the sixth year running.

Before the walk kicked off, Avon presented Crazy Hats with a check for £10,000 to support their newly launched therapist program, which offers much needed treatment and pampering for women living with breast cancer. Following this presentation, last year’s popular winners of top rated television show Britain’s Got Talent, Ashleigh and Pudsey, energized the crowd by cheering on the walkers, while adding some star power to the event.

Andrea Slater, general manager Avon UK, spoke passionately about Avon’s relationship with Crazy Hats explaining, “As a Northamptonshire based company, we are very proud to be supporting such a fantastic local charity again this year.  We have supported Crazy Hats for six years now and every year the partnership grows more rewarding.”

Crazy Hats founder and executive fundraiser Glennis Hooper commented, “We’re so grateful for the continued support Avon provides. Thanks to their help, this year’s Crazy Hats walk was a success once again — despite the awful weather! We hope to raise more much needed funding for our local hospitals and continue our support for women living with breast cancer”.

Breast cancer is one of the UK’s most devastating diseases with almost 46,000 women diagnosed each year. Avon’s Breast Cancer Crusade began in the UK in 1992, and since then, the UK has donated more than $23 million U.S. to the breast cancer cause.

Estonia Walk


On May 18, 2013, Avon Estonia collaborated with Maijooks, the largest women’s running event in Estonia, to raise funds and awareness for the breast cancer cause as part of the Avon Walk Around the World for Breast Cancer series.

The event took place in the capitol city of Tallinn on the Tallinn Song Festival Grounds. This year a record-breaking 14,154 runners and nearly 3,000 spectators participated in the event.

Throughout the year, funds raised from the sale of Avon Breast Cancer Crusade cause products will be donated to the Estonian Cancer Union, which raises awareness and supports the operation of a mobile mammography unit. This is the third year that Avon has supported Estonia’s mobile mammography unit.


South Africa Walk

Nearly 16,000 joined the Avon Breast Cancer Crusade by participating in the Avon Justine iThemba Walkathon at Marks Park in Johannesburg on Oct. 21, 2012. The goal of the event, which was attended by many of the country's well known TV and radio personalities, was to significantly increase awareness of breast cancer in South Africa. Research indicates that breast cancer is the most prevalent form of cancer in women in South Africa. It also suggests that early detection could reduce the number of deaths caused by breast cancer by approximately 30%.

A donation was made to NGO partners Bosom Buddies breast cancer support group, Breast Health Foundation and the Look Good…Feel Better organization, which helps women undergoing active cancer treatment in a practical and empowering way. The Avon Justine iThemba Walkathon is the largest breast cancer walk in South Africa.

Slovakia Walk


Avon Slovakia held its second Avon Walk on June 16, 2012, as a part of the Avon Walk Around the World for Breast Cancer. More than 4,000 participants convened in the historic center of Slovakia’s capital, Bratislava, to raise funds and awareness for the breast cancer cause. The event was supported by local celebrities and raised a record $37,100 through the sale of a highly popular specially designed pink shirt and other pink fundraising products. All funds raised were donated to reputable prevention and treatment programs at the Slovak National Oncology Institute, the Slovak League Against Cancer, and the Oncology Institute for Breast Cancer in Bratislava.

Avon Slovakia has been participating in the Avon Walk around the World against Breast Cancer since the program’s inception in 2005. Avon Slovakia began the Avon Breast Cancer Crusade in 1998 and has received numerous awards for its creative public awareness efforts and philanthropic achievements, including a prestigious local award presented by the Pontis Foundation in 2009 for Avon’s long-time commitment to the community. To date, Avon Slovakia has raised more the $1.6 million for the breast cancer cause with funds going toward awareness, research, education, psychological support, equipment and breast cancer support services in Slovakia.

Russia Walk

On May 26, 2012, over 6,000 participants walked through the streets of Moscow in support of the breast cancer cause. In total, a record 18,000 participated in Avon Russia’s sixth annual Avon Walk Against Breast, part of the Avon Walk Around the World for Breast Cancer series. The May event included a public concert and festival in Gorky Park, which included breast health educational information. The concert featured famous Russian rock musicians and raised $266,000. Funds were used to purchase medical equipment for regional medical centers across Russia.

In Russia, breast cancer is the leading cause of cancer-related death among women. Every year about 50,000 women are diagnosed with this disease and more than 40% seek medical attention during the late stages of the disease. A key objective of the Avon Walk and charity concert was to get women to regularly visit their doctors to ensure early detection.

Russia has been participating in the Avon Walk Around the World for Breast Cancer since 2007 with their first Breast Cancer Crusade Walk in Moscow. Prior to this, Russia launched a national breast health education program for senior high school students reaching more than 23,000 girls in 2006 and held other awareness events in 2005 including a press conference highlighting the work being done to fight breast cancer in Russia.

Czech Republic Walk


Setting a new record, over 17,000 participants walked through Prague for happy endings and hopeful beginnings at Czech Republic’s Avon Walk for Breast Cancer on June 9, 2012. “This year’s walk exceeded all our expectations,“ said Alena Pytlíčková, Avon Walk organizer. “And we were very grateful to be able to cooperate with fashion designer Taťána Kovaříková who designed a walk shirt.” The fashionable shirt was a huge hit, selling nearly 25,000 shirts to raise funds for the breast cancer cause.

The walk was a start-studded event, with Gábina Partyšová, Ivana Gottová, Simona Stašová, Lenka Termerová, Aňa Geislerová, Táňa Vilhelmová, Tereza Brodská, Mahulena Bočanová, Martha Issová, Monika Absolonová as and the designer, Taťána Kovaříková and long time Avon Czech Republic Ambassador and model Daniela Peštová greeting participants at the Walk starting line.

The walk was followed by a concert featuring popular Czech musicians, and Avon Czech Republic’s General Manager presented a check in the amount of 5 million Czech Crowns to breast cancer NGO partner organisations, Mamma Help, Alliance of Women with Breast Cancer and Associations of Mammo-diagnosticians.

Avon Czech Republic has been participating in the Avon Walk Around the World for Breast Cancer since its inception in 2005. To date, the Avon Breast Cancer Crusade in Czech Republic has raised more than $4.1 million for the cause.

Germany Walk


Avon Germany has been participating in the Avon Walk Around the World for Breast Cancer since its inception in 2005, when 1,000 women took part in Avon Germany’s 5K and 10K walk/run for women in Munich. Today, Avon Running, Running Against Breast Cancer, is the largest women’s race in Germany and one of the biggest events worldwide in the fight against breast cancer.

On May 12, 2012, a record 18,516 runners participated in the event held in Berlin. Participants from amateur to professional levels had the option of running 5K or 10K, power walking or Nordic walking, and even children under age 10 were able to participate in the "Bambini Run." The event also provided educational information, including the opportunity to mimic a breast exam with silicone models to give people a realistic experience of how small or large lumps can feel in the breast.

The event raised funds through registration fees matched in part by Avon Breast Cancer Crusade fundraising products and donations from committed running teams sponsored by corporations, friends and colleagues. Nearly $40,000 was raised and donated to the Berlin Cancer Society for their "Hardship Fund," a program directed toward women who are in critical need of financial assistance due to their breast cancer diagnosis.

Since 2002, Avon Germany has raised over $2.9 million for the breast cancer cause.

United Kingdom Walk


On March 18, 2012, Mothering Sunday, thousands of walkers descended upon Kettering’s Wicksteed Park wearing an array of wacky and wonderful hats to participate in the 10th annual Crazy Hats walk. For the fifth year, Avon UK sponsored this much-loved local event, which raises funds for women and their families affected by breast cancer.

Just over 2,500 people turned out on a cold wet day to show their support, helping to raise awareness and money to beat breast cancer. Marking the 20th anniversary of the Avon Breast Cancer Crusade, the milestone walk also formed the UK leg of the Avon Walk Around the World for Breast Cancer.

Avon UK Vice President of Sales and Commercial Activation, Mark Duncan, took the stage to present Crazy Hats founder Glennis Hooper with a check for £5,000. The donation will be used to support Crazy Hats’ ongoing fund and awareness raising activities, enabling the charity to help more women and their families who are dealing with the effects of breast cancer.

Crazy Hats founder Glennis Hooper commented, “Avon’s ongoing and unprecedented support of the breast cancer cause over the last 20 years has been truly tremendous. As well as making a global impact, it has enabled a small grass roots charity, like Crazy Hats, to continue to grow. This year, Avon’s donation will help us to continue to give support to and secure better treatments for local women affected by breast cancer.”

Avon UK has been a participant in the Avon Walk Around the World for Breast Cancer program since it began in 2005 with a variety of impressive events. The first event in 2005 was held at the Venerable House of Lords with a Tour of the Houses of Parliament and a reception in Abbey Gardens. In 2006 Avon held an event to celebrate €10 million euros donated to Breakthrough since the Crusade began in 1992. The event was followed by the announcement of a ground-breaking new research project called The Generations Study, a 40-year study now following 100,000 women across the United Kingdom observing and recording every element of their lifestyle as part of a major study exploring the causes of breast cancer.

One of the UK’s most devastating diseases with almost 46,000 women diagnosed each year, Avon’s Breast Cancer Crusade began in the UK in 1992. Since then, the UK has donated over $23 million US dollars to the breast cancer cause.

Guatemela Walk


Avon Guatemala kicked off the 2012 Avon Walk Around the World for Breast Cancer series on March 4, in Guatemala City. The popular women’s event has grown from 1,000 participants to more than 5,500 in 2012 and is one of the most visible and competitive events in the country. The 5K and 10K races promote women’s health and wellness with a focus on raising money and awareness for the breast cancer cause. In 2012, over $30,000 US dollars were raised to support the National League Against Cancer.

Early in the morning, Avenida Reforma, one of the most prominent avenues in Guatemala City, was filled with thousands of women wearing pink Avon Walk Around the World t-shirts, demonstrating their support for the cause. One of the most emotional moments during the event was the Global Connection Ribbon ceremony. The ceremony symbolically connects breast cancer survivors and participants across the world and is a reminder of this global community’s shared determination to turn every diagnosis into a story of survival. This year, breast cancer survivor Zoila López passed the Global Connection Ribbon to survivor Edna Soto.

Francisco Leal, Commercial Director of Avon Central America, commented, "The Avon Walk has become a party for Guatemalan women and it is really impressive to see so many women of all ages together in this great cause."

Central America began the Avon Breast Cancer Crusade more than fifteen years ago. To date, the region has collected more than $2 million US dollars and saved the lives of thousands of women through prevention programs.