Pin it to end it

In recognition of the Avon Breast Cancer Crusade’s 20th anniversary, the Avon Foundation for Women has created a Pinterest board to honor and remember women and men who have battled this disease. Pin photos of a loved one whom breast cancer has taken from us, who is a breast cancer survivor, or who is currently fighting the disease, and tag the photos with #pinittoendit. Individuals may upload and tag their own portraits if they are a breast cancer survivor or currently fighting the disease. For each photo posted and tagged during Breast Cancer Awareness Month (Oct. 1-31, 2012), the Avon Foundation will donate $5 (and for every re-pin, it will donate an additional $0.50), up to $100,000 to fund access to breast health care regardless of a person’s ability to pay, and research investigating the role viruses may play in breast cancer.

The Avon Foundation will donate the funds to the following programs:

Avon Breast Health
Outreach Program

The Avon Breast Health Outreach Program (BHOP) links medically underserved populations to breast health education and screening services. Low-income, under-insured, and other marginalized women often need targeted, customized approaches to help them obtain regular mammograms and clinical breast exams. Since 2000, the Avon BHOP has made a significant impact on the lives of thousands of women by distributing nearly $65 million through more than 1,400 grants to community-based, non-profit breast health programs. To date, more than 1.2 million women have been navigated into screening and more than 11 million people have been educated about breast cancer. In 2012, Avon BHOP is funding 124 community outreach and breast cancer screening programs nationwide.

Avon Foundation Virus &
Breast Cancer Research

The Avon Foundation’s research grant program is focused on the causes and prevention of breast cancer, as well as the development of new tests to detect the earliest changes in breast tissue so strategies can be created to prevent women from ever developing the disease. We also fund new research to investigate the less understood types of breast cancer, such as metastatic, triple-negative and inflammatory.

As part of its research program, the Avon Foundation has recognized the need to invest in research to definitively answer the question of whether viruses play a role in any of the 5-6 characterized forms of breast cancer. Avon has created a Virus & Breast Cancer Research Consortium comprising 16 principal Avon Foundation-funded investigators, as well as other individuals focused on virus research. The Consortium’s goal is to ensure that Avon Foundation-funded researchers provide each other with research progress updates; to foster the sharing of protocols, research tools and resources, including tissue collections; and to accelerate progress toward definitively answering the question about the role of viruses in breast cancer. To date, Avon has invested $6 million in virus-related projects through 2014.