Avon Foundation for Women Grants $300,000 to the National Council on Family Violence

Cumulative Donation Expands Support to National Domestic Violence Hotline and National Dating Abuse Helpline

New York, NY - October 26, 2011 — The Avon Foundation for Women presented a cumulative grant of $300,000 to the National Council on Family Violence to fund an increase in resources available to women affected by violence. The National Domestic Violence Hotline received a $200,000 grant; a second grant of $100,000, with funds provided by the m.powerment campaign of Avon’s mark division, will be used to create a new National Youth Advisory Board to advise the National Dating Abuse Helpline to answer calls and texts from young women and teens when they make the difficult decision to reach out for help.

The $200,000 grant to the National Domestic Violence Hotline is a result of the Avon Foundation Speak Out Against Domestic Violence program’s partnership with Glamour magazine’s Tell Somebody campaign. Earlier this year, the Avon Foundation partnered with Glamour in the Tell Somebody text-to-donate campaign that raised awareness and funds for the National Domestic Violence Hotline. Through this campaign, Glamour encouraged women to talk about relationship violence—both to ask for help and to offer it without judgment.

“We are thrilled to continue our support of the National Domestic Violence Hotline through this $200,000 grant as a result of our partnership with Glamour magazine,” said Carol Kurzig, president of the Avon Foundation for Women. “We must ensure that no call to the Hotline goes unanswered, so that women seeking resources for protection from violence have a place to turn.”

The $100,000 grant, provided by m.powerment by mark, will go directly to the National Dating Abuse Helpline, a 24-hour phone line and online chat service specifically designed for teens and young adults. The Helpline provides confidential and anonymous real-time and one-on-one support from trained peer advocates. Managed by the National Council on Family Violence, the trained peer advocates offer support, information and advocacy to those involved in dating abuse relationships, as well as concerned parents, teachers, clergy, law enforcement and service providers.


The grant will support the initial launch of a National Youth Advisory Board for the National Dating Abuse Helpline. The Advisory Board will include a diverse array of up to 27 members from a variety of middle schools, high schools and college campuses who are respected leaders and active members in their communities, and will provide broad guidance to the Helpline leadership. The Advisory Board will provide feedback on website content, youth outreach, communications, marketing and operations strategies to the National Dating Abuse Helpline’s leadership to ensure their phone and text services meet the needs of young people everywhere. Over the next three years, Helpline advocates will respond to an estimate of more than 160,000 contacts via phone or chat.

“We are proud to receive $300,000 in much-needed funding from the Avon Foundation for Women and m.powerment by mark,” said Sheila Marlow, Chief Development Officer of the National Council on Family Violence. “This grant will help develop vital tools and resources for teens and women to support the fight to end violence for women.”

Avon’s Speak Out Against Domestic Violence program has been working since 2004 to build awareness, educate, and develop and implement prevention and direct service programs. Through Speak Out, Avon and the Avon Foundation for Women have donated more than $39 million globally to reduce domestic violence.

Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2011, Avon global philanthropy has donated more than $860 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.

mark is an expertly edited, on-trend beauty & fashion boutique brand that connects, engages and empowers young women to express their individuality and make their mark…in their own way, on their own terms.  mark was created by Avon Products, Inc. in 2003 to re-imagine direct selling for the digital age and has been providing young women with the opportunity to open and grow their own businesses ever since. m.powerment by mark. is a philanthropic initiative committed to breaking the cycle of dating abuse and partner violence. Women ages 16-24 experience the highest rates of partner violence, and mark wants to change that statistic. Since the program’s launch in 2008, more than $725,000 has been raised for the cause.

mark’s customizable product portfolio includes first-to-market beauty innovations and on-trend fashion and accessories items.  The portfolio is currently available for purchase in the United States, Canada, Puerto Rico and the Dominican Republic.  For more information, visit www.meetmark.com or follow mark on Facebook at facebook.com/mark-girl, Twitter @markgirl or on YouTube at youtube.com/markgirlTV.

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