Avon Foundation for Women Launches #GivingTuesday Program to Raise Funds for Domestic Violence During 16 Days of Activism Against Gender Violence
National Domestic Violence Hotline to benefit from matching gift campaign
New York – November 5, 2013 – The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, will launch a #GivingTuesday program on December 3 that will raise funds for the National Domestic Violence Hotline. The program builds off a global Avon Foundation social media campaign — #SeeTheSigns — that will educate domestic violence victims and bystanders about the often hidden signs of domestic abuse during the internationally recognized 16 Days of Activism Against Gender Violence beginning on November 25.
#SeeTheSigns will feature 16 powerful graphics and “signs” of domestic violence on Facebook from November 25 to December 10. A recent Avon Foundation-funded national survey, NO MORE Domestic Violence and Sexual Assault, Survey of Attitudes and Experiences of Teens and Adults, found that although 60% of Americans ages 15 and older know a domestic violence or sexual assault victim and 80% believe it is a problem in our society, people are not discussing these issues.
The Avon Foundation anticipates the #SeeTheSigns social media campaign will generate discussions and result in an increase in calls to domestic violence service agencies across the country, such as the National Domestic Violence Hotline, the only national, toll-free hotline for victims of domestic violence. The Hotline frequently receives more calls than it can handle with the staff it is able to fund. To support the increase in calls, the Avon Foundation will match donations made directly to the Hotline from Dec. 1 – Dec. 31 up to $200,000. The Hotline estimates the Avon Foundation grant will enable them to staff an additional 12,477 hours of advocate time to answer calls and online chats, translating into an estimated 23,695 people served.
“Our #GivingTuesday campaign aims to harness the power of social media to inspire women and men of all ages to give back to a cause that is often hidden from the public eye,” said Avon Foundation for Women President Carol Kurzig. “One in every four women is a victim of domestic violence, and she may be your sister, daughter, friend or neighbor. The most meaningful gift we can give our loved ones, friends and neighbors this holiday season is a future free from violence. Every donation to the National Domestic Violence Hotline will help ensure that someone is available to answer the most important call of a victim’s life.”
To #SeetheSigns of domestic violence beginning on November 25, please like the Avon Foundation on Facebook. For more details about the #GivingTuesday movement, visit the #GivingTuesday website, Facebook page or follow #GivingTuesday and the #GivingTuesday hashtag on Twitter.
Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2013, Avon global philanthropy, led by the Avon Foundation, will have donated more than $957 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses on funding breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Visit www.avonfoundation.org for more information.
Avon Speak Out Against Domestic Violence
The Avon Foundation for Women launched Speak Out Against Domestic Violence in 2004 to support domestic violence awareness, education and prevention programs aimed at reducing domestic and gender violence, as well as direct services for victims and their families. Through 2013, the Avon Foundation for Women will have donated more than $38 million in the United States to support domestic violence programs, services and education. Globally, Avon supports efforts to end violence against women in nearly 50 countries by raising funds through special product sales and raising awareness through events and with educational information disseminated by more than 6 million global Avon Representatives.
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.