Avon Foundation for Women Teams Up With Glamour to End Relationship Violence


Avon Foundation Speak Out Against Domestic Violence program will match every dollar—up to $200,000—donated to the National Domestic Violence Hotline through Glamour’s TELLNOW mobile giving campaign


New York, NY – June 1, 2011 – The Avon Foundation for Women Speak Out Against Domestic Violence program is partnering with Glamour magazine to raise funds through Glamour’s TELLNOW mobile giving campaign to help ensure the phones at the National Domestic Violence Hotline get answered. In 2010 the National Domestic Violence Hotline received 281,787 calls, but due to a lack of resources, 83,027 of those calls went unanswered—that's more than 1,590 calls per week.


The TELLNOW mobile giving campaign is part of Glamour magazine’s “Tell Somebody” campaign, launched in its June issue, to honor the one-year anniversary of domestic violence victim Yeardley Love’s death. Through this campaign, Glamour is encouraging women to talk about relationship violence—both to ask for help and to offer it without judgment. According to a shocking Glamour survey, more than 60% of women ages 18-35 have experienced partner abuse.

Through the TELLNOW campaign the Avon Foundation and Glamour invite supporters to make a $10 donation to the National Domestic Violence Hotline by texting TELLNOW to 85944*. To make sure no call goes unanswered between now and Domestic Violence Awareness Month in October, the Avon Foundation will match every dollar donated, up to $200,000.


“Relationship abuse is a secret that kills four women a day in the United States,” said Carol Kurzig, president of the Avon Foundation for Women. “Through our partnership with Glamour magazine’s ‘Tell Somebody’ campaign, the Avon Foundation is continuing its long-time support of the National Domestic Violence Hotline by making sure its calls are answered.”


Avon’s Speak Out Against Domestic Violence program has been working since 2004 to build awareness, educate, and develop and implement prevention and direct service programs. Through Speak Out, Avon and the Avon Foundation have donated more than $30 million globally to reduce domestic violence since 2004 and continues to raise funds and awareness today through the sale of special Speak Out and Empowerment fundraising products and Walk the Course Against Domestic Violence, a fundraising event with the PGA TOUR Wives Association.


To learn more about Tell Somebody, visit glamour.com/tell-somebody.


Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2010, Avon global philanthropy has donated more than $800 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.


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*A one-time donation of $10 will be billed to your mobile phone bill. Messaging & data rates may apply. Donations are collected for the National Domestic Violence Hotline by mobilecause.com. Reply STOP to 85944 to stop. Reply HELP to 85944 for help. For terms, see www.igfn.org/t.