Avon Walk for Breast Cancer Completes its 10th Birthday Season October 27-28 in Charlotte

Thousands of Participants from the Carolinas and Across the U.S. are "In It to End It" at Annual Weekend Fundraising Event to Support Breast Cancer Cause

Charlotte, NC, August 24, 2012 – The 2012 Avon Walk for Breast Cancer series returns for its eighth year to North Carolina with the Avon Walk Charlotte on October 27-28, which is the last Walk of the 2012 Avon Walk 10th birthday season. The Avon Walk series brings together thousands of participants – including breast cancer survivors – who are dedicated to raising life-saving funds for the breast cancer cause. Last year’s Avon Walk Charlotte raised more than $1.7 million and attracted 900 participants, including 108 breast cancer survivors, from 38 states, Washington, D.C. and Canada.

The Avon Walks offer participants a choice of walking a marathon (26.2 miles) or a marathon-and-a-half (39.3 miles) over a weekend. Walkers raise a minimum of $1,800 to participate and the Avon Foundation for Women distributes the funds raised to local, regional and national breast cancer organizations. The Avon Foundation has awarded more than $15 million to organizations and institutions in North and South Carolina, including the National Institute of Environmental Health Sciences, Carolinas HealthCare System and Duke University.

Whether participants are taking part in the Avon Walk for a personal reason or to help support the breast cancer cause, they all have a story to tell. Beverly Amarello of Concord, NC, is an 11-year breast cancer survivor participating in her third Avon Walk Charlotte. She walks with her daughter while her husband volunteers at the event. The entire Amarello family participates in the Walk to ensure Beverly’s daughter will never have to fight her own battle with breast cancerAlso participating in this year’s Walk for the third time is breast cancer survivor Vicki Downing-Watson of Fayetteville, NC. Vicki’s two daughters, along with her mother and sister (both of whom are also breast cancer survivors) will walk with Vicki this year.

About the Avon Walk for Breast Cancer Charlotte
The Avon Walk for Breast Cancer Charlotte, the final of the nine 2012 Avon Walks, begins on Saturday, October 27 with an inspirational opening ceremony at Frazier Park. Walkers then begin their journey of up to 39.3 miles through the Charlotte area supported by an all-volunteer crew and cheered on by family, friends and supporters along the route.

After a full day of walking on Saturday, walkers and crew spend the night at the “Wellness Village” at Park Road Park, which features two-person pink sleeping tents, hot showers, prepared meals, entertainment, volunteer medical services and support services, along with leisure activities such as relaxing yoga and a spa zone with mini back and foot massages. On Sunday, October 28, walkers complete their final 13.1 miles, celebrating their achievement at the Closing Ceremony back at Frazier Park, with thousands of family and friends. During the ceremony, the Avon Foundation for Women will award new grants to local breast cancer organizations in North and South Carolina to ensure the funds raised immediately benefit the community.

For more information on the Avon Walk for Breast Cancer, visit www.avonwalk.org or call 888-541-WALK. To learn more about the Avon Foundation for Women visit www.avonfoundation.org.

The remaining 2012 Avon Walk for Breast Cancer schedule is: Santa Barbara (Sept. 22-23), New York City (Oct. 20-21), and Charlotte, NC (Oct. 27-28). The 2013 Avon Walk for Breast Cancer schedule is: Houston (April 20-21), Washington, DC (May 4-5), Boston (May 18-19), Chicago (June 1-2), Santa Barbara (Sept. 7-8), San Francisco (Sept. 28-29), New York City (Oct. 19-20), and Charlotte, NC (Oct. 26-27).

About the Avon Walk for Breast Cancer Series
The Avon Walk for Breast Cancer series, which recognizes its 10th birthday in 2012, is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $445 million through the dedication of more than 173,000 participating women and men from across the country, including hundreds of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer awareness and education, screening and diagnosis, access to treatment, support services, and scientific research. The Walks take place in nine cities, covering 39 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade. Since the Crusade launched in 1992, Avon breast cancer programs in more than 50 countries have donated $740 million for research and advancing access to care, regardless of a person's ability to pay.

About the Avon Foundation for Women
The Avon Foundation for Women, the world's largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2011, Avon global philanthropy has donated more than $860 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.


The Avon Walk for Breast Cancer thanks National Sponsors: Reebok and OtterBox, Local Sponsors: Kaplan Higher Education, Metso, Carolinas Chefs, and Kiwaii Water and Medical Sponsor: Levine Cancer Institute

Remember: early detection can help save lives. Discuss breast cancer screening with your doctor. Make informed decisions about what age to start mammography. Get to know your risk and risk reduction strategies. For more breast cancer information and resources, visit www.cancer.org (keyword breast cancer) or www.avonfoundation.org, where you can access free printable breast cancer informational literature.

Follow the Avon Walk for Breast Cancer
on Facebook (www.facebook.com/avonwalks) and Twitter (twitter.com/avonwalks).