Avon Walk for Breast Cancer Continues 10th Birthday Season in Boston on May 19-20

Thousands of Participants from New England and Across the U.S. are "In It to End It" in Annual Weekend Fundraising Event to Support Breast Cancer Cause

Boston, May 1, 2012 – The 2012 Avon Walk for Breast Cancer series kicks off its tenth year in Boston on May 19-20. The Avon Walk series, which honors its 10th birthday in 2012, brings together thousands of participants – including breast cancer survivors – who are dedicated to raising life-saving funds for the breast cancer cause. Last year’s Avon Walk for Breast Cancer Boston drew more than 2,300 participants from 37 states and Washington, D.C, including 214 breast cancer survivors, who raised more than $5.2 million to advance access to care and fund research into preventing and finding a cure for breast cancer.

The Avon Walks offer participants a choice of walking a marathon (26.2 miles) or a marathon-and-a-half (39.3 miles) over a weekend. Walkers raise a minimum of $1,800 to participate and the Avon Foundation for Women distributes the funds raised to local, regional and national breast cancer organizations. The Avon Foundation has awarded more than $48.5 million to organizations in New England including Massachusetts General Hospital Cancer Center of Boston, home of the Avon Foundation Comprehensive Breast Evaluation Center, an Avon Foundation Breast Care Center of Excellence, as well as Tufts University and the Silent Spring Institute, and Central Maine Medical Center.

Whether participants are taking part in the Avon Walk for a personal reason or to help support the breast cancer cause, they all have a personal story to tell. Cindy Payne, will be walking in her ninth walk. Cindy and her sisters will be walking in honor of their mother and one of the sisters, both breast cancer survivors. Other participants include Joyce Connery, traveling from Florida to celebrate her fifth year as a breast cancer survivor, and 10-year breast cancer survivor Sherri Langevin from Chicopee, Mass., will be participating in her tenth walk.

About the Avon Walk for Breast Cancer Boston
The Avon Walk for Breast Cancer Boston, the third of nine 2012 Avon Walks, begins on Saturday, May 19 with an inspirational opening ceremony at University of Massachusetts – Boston. Walkers will then begin their journey of up to 39.3 miles through the greater Boston area supported by an all-volunteer crew and cheered on by family, friends and supporters along the route. Participants will spend the night at the Walk’s “Wellness Village“ at Reebok’s World Headquarters in Canton, Mass., featuring pink tents, hot showers and meals, entertainment, volunteer medical services, and leisure activities such as yoga and a spa zone with mini back and foot massages.

On Sunday, May 20, after completing the Avon Walk’s final 13.1 miles, participants will join family and friends to celebrate their achievement at a closing ceremony back at the University of Massachusetts – Boston where the Avon Foundation will award new grants to breast cancer organizations across the New England area to ensure the funds raised immediately benefit the community.

For more information on the Avon Walk for Breast Cancer, visit www.avonwalk.org or call 888-541-WALK. To learn more about the Avon Foundation for Women visit www.avonfoundation.org.

The complete 2012 Avon Walk for Breast Cancer schedule is: Houston (April 21-22),Washington, DC (May 5-6), Boston (May 19-20), Chicago (June 2-3), Rocky Mountains, CO (June 23-24), San Francisco (July 7-8), Santa Barbara (September 22-23), New York City (October 20-21), and Charlotte, NC (October 27-28).

About the Avon Walk for Breast Cancer Series
The Avon Walk for Breast Cancer series, which recognizes its 10th birthday in 2012, is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $423 million through the dedication of nearly 160,000 participating women and men from across the country, including hundreds of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer awareness and education, screening and diagnosis, access to treatment, support services, and scientific research. The Walks take place in nine cities, covering 39 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade. Since the Crusade launched in 1992, Avon breast cancer programs in more than 50 countries have donated $740 million for research and advancing access to care, regardless of a person's ability to pay.

About the Avon Foundation for Women
The Avon Foundation for Women, the world's largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2011, Avon global philanthropy has donated more than $860 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.


The Avon Walk for Breast Cancer thanks National Sponsors: Reebok and OtterBox, Local Sponsors: Muffin Town, The Boston Park Plaza Hotel & Towers, Marathon Sports, Fallon Ambulance Service and Medical Sponsor: Massachusetts General Hospital Cancer Center and Emergency Medicine

Remember: early detection can help save lives. Discuss breast cancer screening with your doctor. Make informed decisions about what age to start mammography. Get to know your risk and risk reduction strategies.
For more breast cancer information and resources, visit www.cancer.org (keyword breast cancer) or www.avonfoundation.org, where you can access free printable breast cancer informational literature.

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