Avon Walk for Breast Cancer Kicks Off 12th Season in Houston April 12-13

Hundreds to Join Annual Walk to Raise Funds for Breast Cancer Research, Treatment and Care

Houston, TX, March 24, 2014 – The 2014 Avon Walk for Breast Cancer series kicks off April 12-13 in Houston -- the first of eight walks across the country to raise lifesaving funds for breast cancer research and access to screening and treatment for all. The national Avon Walk series brings together thousands of participants, including breast cancer survivors, who are dedicated to advancing efforts to end breast cancer, supporting screening and treatment, and educating the public about breast cancer risk. To kick off the 12th season of the Avon Walk for Breast Cancer series, the Avon Foundation for Women created an inspirational animated video to inspire more people to join the walk.

Avon Walk participants have the choice of walking a marathon (26.2 miles) or a marathon-and-a-half (39.3 miles) over the weekend. Each walker must raise a minimum of $1,800 to participate, funds that the Avon Foundation for Women distributes to local, regional and national breast cancer organizations.

Last year’s Avon Walk for Breast Cancer Houston drew more than 1,000 participants, including 146 breast cancer survivors, who raised $2.1 million to advance access to breast health care and to fund research into the causes and treatment of breast cancer, with the ultimate goal of finding a cure. Since 2002 the Avon Foundation for Women has awarded more than $16.7 million to organizations in Texas, including the YWCA, University of Texas M.D. Anderson Center, Baylor College of Medicine and University of Texas Medical Branch. Visit avonfoundation.org to learn more about where the money goes in Texas and across the country.

About the Avon Walk for Breast Cancer Houston

The Avon Walk for Breast Cancer Houston will begin on Saturday, April 12 at 6:30 a.m. with an inspirational opening ceremony at Stude Park. Walkers will then begin their journey of 26.2 miles through the greater Houston area, supported by an all-volunteer crew and cheered on by supporters. Participants will spend Saturday night at the walk’s “Wellness Village“ at Rice University, featuring pink two-person tents, hot showers and meals, entertainment and volunteer medical services, as well as leisure activities such as yoga and a spa zone with mini-back and foot massages.

On Sunday, April 13, after completing the Avon Walk’s final 13.1 miles, participants will join family and friends to celebrate their achievement at a closing ceremony back at Stude Park. During the ceremony, the Avon Foundation will award new grants to Texas breast cancer organizations to ensure the funds raised will benefit the community immediately. 

Additional 2014 Avon Walks include:  Washington, D.C. (May 3-4), Boston (May 17-18), Chicago (May 31- June 1), San Francisco (July 12-13), Santa Barbara (September 6-7), New York City (October 18-19) and Charlotte (October 25-26).

For more information on the Avon Walk for Breast Cancer, visit www.avonwalk.org or call 888-541-WALK.  To learn more about the Avon Foundation for Women visit www.avonfoundation.org

About the Avon Walk for Breast Cancer 

The Avon Walk for Breast Cancer series is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $500 million through the dedication of more than 192,000 participating women and men from across the country, including thousands of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer education, screening and diagnosis, access to treatment and support services, and research. The Walks take place in eight cities, covering 39.3 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade.  Since Avon launched the Crusade in 1992, Avon breast cancer programs in more than 50 countries have donated more than $815 million for research and advancing access to care. Visit www.avonwalk.org for more information.

About the Avon Foundation for Women

The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2013, Avon global philanthropy, led by the Avon Foundation, has donated more than $957 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses on funding breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Visit www.avonfoundation.org for more information.

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REMEMBER, EARLY DETECTION HELPS SAVE LIVES.  Get a mammogram.  Know your breasts and report any changes to your doctor.  Talk to your doctor about your risk.  And encourage women around you to do the same.  Don't forget, men can get breast cancer, too.  

For breast cancer information and resources, visit avonfoundation.org.  

The Avon Walk thanks National Sponsor Reebok and ORION Trading 

Local Sponsor: The Egg and I; Medical Sponsor: Baylor College of Medicine

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