Avon Walk for Breast Cancer Returns to Houston April 16-17 to Kick Off 2011 Season


Thousands of Participants from Houston and Across the U.S. are “In It to End It” in 4th Annual Weekend-long Event to Raise Life-saving Funds and Breast Cancer Awareness


Houston, TX, March 28, 2011— The Avon Walk for Breast Cancer returns for the fourth year to Houston on April 16-17, 2011. The Avon Walk brings together thousands of women and men, including breast cancer survivors, dedicated to raising significant funds and awareness for the breast cancer cause. Last year’s Avon Walk Houston raised $2 million and drew 1,000 participants from 33 states and Washington D.C., including 97 breast cancer survivors.


The Avon Walk series, which launched nationwide in 2003, offers participants a choice of walking a marathon (26.2 miles) or a marathon and a half (39.3 miles) over a weekend, and requires walkers to raise at least $1,800 for the breast cancer cause. The Avon Foundation for Women distributes funds raised to local, regional and national breast cancer organizations, including the University of Texas MD Anderson Cancer Center, Baylor College of Medicine and The Sisters Network, the leading African-American breast cancer survivorship organization in the United States. The Avon Foundation for Women has awarded nearly $12 million to organizations and institutions in Texas.


The first of nine 2011 Avon Walks, the Avon Walk Houston begins Saturday, April 16 with an inspirational Opening Ceremony at Stude Park, including an announcement of funds raised. After the ceremony, walkers begin their walk of either a marathon or a marathon and a half through the greater Houston area, supported by an all-volunteer crew and cheered by family and supporters along the route.


"The thing I impress upon people who support my Avon Walk is that it's possible the $10 they donate or the $1 they raise could be the dollar that finds the cure," says Pam Gallagher, Houston resident and four-time Avon Walk participant. “We get people together – people who have done it before, people who are new, people who are thinking about it. It’s the beginning of camaraderie.”


Participants, including walkers and crew, spend the night at the “Wellness Village” at Rice University that features two-person sleeping tents, hot showers, prepared meals, entertainment, volunteer medical services and comprehensive support services, along with leisure activities such as relaxing yoga to stretch out the muscles, a spa zone with mini-back-and-foot-massages, and “tool school 101” demonstrations from sponsor Tomboy Tools.


On Sunday, April 17, walkers complete their final 13.1 miles, celebrating their achievement at the Closing Ceremony back at Stude Park with thousands of family and friends. At the ceremony, the Avon Foundation for Women will award new grants to breast cancer organizations in the greater Houston area to ensure funds immediately benefit the community.


For interview requests, more information, or to register or donate, visit www.avonwalk.org or call 888-541-WALK.  For continuous information follow us Twitter at “avonwalks,” or visit our Facebook page.



About the Avon Walk for Breast Cancer
The Avon Walk for Breast Cancer series is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $380 million through the dedication of more than 142,000 participating women and men from across the country, including hundreds of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer awareness and education, screening and diagnosis, access to treatment, support services, and scientific research. The Walks take place in nine cities, covering 39 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade. Since the Crusade launched in 1992, Avon breast cancer programs in more than 50 countries have raised almost $700 million for research and advancing access to care, regardless of a person’s ability to pay.

The complete 2011 Avon Walk for Breast Cancer schedule includes:  Houston (April 16-17), Washington, DC (April 30-May 1), Boston (May 14-15), Chicago (June 4-5), Rocky Mountains, CO (June 25 – 26), San Francisco (July 9 – 10), Santa Barbara (September 17-18), New York City (October 15-16), and Charlotte, NC (October 22-23).


About the Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2010, Avon global philanthropy has donated more than $800 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.  


The Avon Walk for Breast Cancer thanks National Sponsor: Reebok and Official Sponsors: Genentech BioOncology, Tomboy Tools and Otterbox.


Remember: early detection can help save lives.  Discuss breast cancer screening with your doctor. Make informed decisions about
what age to start mammography. Get to know your risk and risk reduction strategies.
 For more breast cancer information and resources, visit www.cancer.org (keyword breast cancer) or www.avonfoundation.org, where you can access free printable breast cancer informational literature.

Follow the Avon Walk for Breast Cancer
on Facebook (www.facebook.com/avonwalks)
and Twitter (twitter.com/avonwalks).

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