Sixth Annual Avon Walk for Breast Cancer Returns to Charlotte on October 23 - 24


Charlotte is the Final of Nine Walks in the Successful 2010 Avon Walk Season


New York, NY, October 20, 2010 — The Avon Walk for Breast Cancer returns for the sixth year to Charlotte on October 23-24, bringing together thousands of women and men, including breast cancer survivors, dedicated to raising funds and awareness for the breast cancer cause. The Avon Walk series, which launched nationwide in 2003, offers participants a choice of walking a marathon (26.2 miles) or a marathon and a half (39.3 miles) over a weekend, and requires walkers to commit to raise at least $1,800. The Avon Foundation for Women distributes funds raised to local, regional and national breast cancer organizations. Last year’s Avon Walk Charlotte raised more than $2.3 million to advance access to care and finding a cure for breast cancer, drawing 1,100 participants and crew from four countries and 39 states plus Washington, DC, including nearly 114 survivors and 138 men. In total, the Avon Foundation has awarded more than $12.3 million to organizations and institutions in North and South Carolina.


The Avon Walk Charlotte is the last of the nine 2010 Avon Walks, following successful events in Houston, TX; Washington, D.C.; Boston, MA; Chicago, IL; Rocky Mountains, CO; San Francisco, CA; Santa Barbara, CA; and New York City that have raised more than $60 million. The Charlotte Walk begins Saturday, October 23, with an inspirational Opening Ceremony at Frazier Park, including the announcement of funds raised.


Walkers have the choice of walking a half or full marathon through Charlotte, supported by an all-volunteer crew and cheered by family and supporters along the route. Walkers and crew spend the night at the “Wellness Village” at Park Road Park, which features two-person sleeping tents, hot showers, prepared meals, entertainment, volunteer medical services and comprehensive support services, along with leisure activities such as relaxing yoga to stretch out the muscles, a spa zone with mini-back-and-foot-massages, and “tool school 101” demonstrations from sponsor Tomboy Tools. On Sunday, October 24, walkers complete their final 13.1 miles, celebrating their achievement at the Closing Ceremony back at Frazier Park, with thousands of family and friends.


All participants have their own unique and personal stories to tell. Among those in the Avon Walk Charlotte are breast cancer survivor breast cancer survivor Ashley Roback, 28, from Knoxville, TN, who was diagnosed at 27 while pregnant with her second child; and Denise Musick, 38, from Aiken, SC, who also was diagnosed while pregnant at age 32. Ashley and Denise will unite throughout the weekend with thousands of walkers, crew and volunteers to become one, sharing their triumphs and challenges, while working towards the shared goal of eradicating breast cancer.


About the Avon Walk for Breast Cancer


The Avon Walk series is a project of the Avon Foundation for Women, a 501(c)(3) public charity. The Foundation distributes funds raised to advance access to care and to help find a cure for breast cancer, with a focus on the medically underserved. On stage during the nine 2009 Avon Walk closing ceremonies, the Avon Foundation awarded more than 60 grants ranging from $5,000 to $1.25 million to leading cancer centers, research institutions and community-based organizations in the Walk regions. In addition, the Avon Foundation awarded more than 200 grants nationally throughout the year. For a complete list of Avon Foundation funding, visit


In total, since the launch of the Avon Walk for Breast Cancer in 2003, the Walks have raised more than $370 million through the dedication of nearly 120,000 participants, including women and men ranging in age from their teens to those in their 80s, from every walk of life. These funds advance awareness and education; screening and diagnosis; access to treatment; support services; and scientific research, all with a focus on the medically underserved.

The complete 2010 Avon Walk for Breast Cancer schedule includes: Houston, TX (April 10-11); Washington, DC (May 1-2); Boston, MA (May 15-16); Chicago, IL (June 5-6); Rocky Mountains, CO (June 26-27); San Francisco, CA (July 10-11); Santa Barbara, CA (September 11-12); New York, NY (October 16-17); and Charlotte, NC (October 23-24).


For more information, or to register for a 2011 Avon Walk or to donate, visit or call 888-541-WALK.


About the Avon Foundation for Women

The Avon Foundation for Women was founded in 1955 to improve the lives of women, and brings this mission to life through focus on two key issues: breast cancer and domestic violence. Through 2010, Avon global philanthropy has donated more than $800 million in more than 50 countries for causes most important to women. The Avon Breast Cancer Crusade launched in 1992, and Avon breast cancer programs in more than 50 countries have raised almost $700 million for research and advancing advance access to care, with a focus on the medically underserved. Funding is awarded to beneficiaries ranging from leading cancer centers to community-based grassroots breast health programs. In addition to generous support from Avon Products, Inc., funds are raised through the sale of Avon “pink ribbon” products, as well as a variety of events, races and walks; the U.S. Avon Walk for Breast Cancer series is the Foundation’s largest fund-raising source.

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The Avon Walk for Breast Cancer thanks National Sponsors: Reebok and Genentech BioOncology; and Official Sponsors: Tomboy Tools, Yoga Journal, and Otterbox.

Remember: early detection can help save lives. Discuss breast cancer screening with your doctor. Make informed decisions about what age to start mammography. Get to know your risk and risk reduction strategies. For more breast cancer information and resources, visit (keyword breast cancer) or, where you can access free printable breast cancer informational literature.

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