More than 3,500 Women and Men conquered 39.3-miles to crush breast cancer during final walk of the season

New York, NY, October 18, 2015 – AVON 39 The Walk to End Breast Cancer, formerly known as the Avon Walk for Breast Cancer, concluded this weekend in New York. Ending the 13th season on a high note, participants raised $8.7 million to accelerate breast cancer research, improve access to screening, diagnosis and treatment, and educate people about breast cancer. To date, the series has raised nearly $590 million through the dedication of 222,000 participating women and men from across the country, including thousands of Avon Associates and Representatives.

AVON 39 New York – the last of seven events across the country to unveil the new theme #Powerof39 – drew more than 3,500 participants from 48 states and Washington, D.C., including 498 breast cancer survivors and 462 men.

“As this year’s AVON 39 series comes to a close in New York, we couldn’t be more grateful for all 3,500 39ers that united together throughout this memorable weekend with one common goal: to eliminate breast cancer,” said Sheri McCoy, CEO of Avon Products. “The grants distributed today will help us do just that. I’m honored to have the opportunity to give them to the doctors, researchers and other medical professionals who will use these funds to help change and save lives. We thank each and every one of you, as your 39 has helped make this possible!”

New York AVON 39er, Karen Rosen of Florham Park, N.J., shared her moving story and battle with breast cancer to fellow participants, volunteers, family and friends. “Healing can come from the most unexpected places. The first time I learned this was when my mom died from breast cancer at age 47. Fast forward 20 years, I became a new mother and received my devastating diagnosis. Soon after, I decided to undergo a bi-lateral mastectomy, reconstruction, chemotherapy and radiation. AVON 39 has been a huge part of my healing process. Our team, Moms Moving Mountains, celebrates our accomplishments and mourns our losses.  Each of us earning our 39 this weekend will help save lives.  I’m one of the many here today, almost 30 years after my mom couldn’t beat breast cancer, fortunate enough to be called a survivor, and I am determined to continue that fight.”

Sheri McCoy, CEO of Avon Products, announced 11 new grants to local breast cancer organizations, ensuring the funds raised immediately benefit the local community. Additional grants will be awarded throughout the year, adding to the more than $61.6 million donated by the Avon Foundation for Women to organizations and institutions in Connecticut, New Jersey and New York since 2001.

Representatives from each New York organization received grants on stage at the AVON 39 closing ceremony. They thanked participants for their commitment to ending breast cancer and for their spectacular fundraising achievements. All Avon Safety Net and Breast Cancer Outreach Program grantees commit to providing their services to everyone – no matter their insurance status, demographic background or ability to pay.

Avon Breast Health Outreach Program received $3 million to provide assistance to 60 community-based groups across the country for community outreach, patient navigation and mammography screening.

CancerCare received a $650,000 grant to support the AvonCares program, which has provided direct financial assistance to more than 80,000 low-income breast cancer patients in 50 states since 2000.

Foundation of St. Mary’s Healthcare at Amsterdam received $100,000 to purchase equipment for a breast health center serving Mohawk Valley, N.Y.

God’s Love We Deliver received $150,000 to provide 75,000 meals to more than 300 underserved breast cancer clients and their families.

Metropolitan Hospital Center received $100,000 to provide thousands of low-income women on the east side of Manhattan with breast health education, access to screening and diagnostics, and improved breast cancer care.

Montefiore Einstein Center for Cancer Care and Albert Einstein College of Medicine received two grants totaling $400,000 to continue its B-BOLD Buddy Patient Navigation Program linking women in the Bronx and New York City to screening and treatment, and to facilitate a metastasis research project.

New York Presbyterian – Columbia University Medical Center, home of an Avon Breast Cancer Center of Excellence and the AVON 39 NY medical sponsor, received a $500,000 grant to support state-of-the art care for thousands of underserved women at the Avon Breast Imaging Center. Funds will also support breast cancer research at Avon Foundation Research Laboratories at Herbert Irving Comprehensive Cancer Center.

New York School of Medicine received $200,000 to support its navigation program for underserved breast cancer patients treated at Bellevue Hospital and NYU Cancer Institute.

Northern Westchester Hospital received $75,000 to provide free, comprehensive breast health services to more than 500 underserved women in Westchester, Putnam and Southern Dutchess Counties in New York.

St. John’s Riverside Hospital received $75,000 to provide patient navigation and survivorship programs to medically underserved women in Yonkers.

Event Details and Exciting New Elements 

AVON 39 The Walk to End Breast Cancer New York began on Saturday, October 17 at 6:15 a.m. with an inspirational opening ceremony at Pier 84. During the opening ceremony, participants received woven ribbon wristbands, called connection bands, to showcase who they are walking for. Participants then walked 26.2 miles through the New York City area, supported by an all-volunteer crew and cheered on by supporters. They spent Saturday night at Basecamp 39, which was located at Randall’s Island, and featured pink two-person tents, hot showers, meals, and entertainment. New elements to the campgrounds included a temporary tattoo parlor, assorted games, and nightly entertainment. A special tent, Lounge 39, also allowed participants to relax.

On Sunday, October 18 after completing the final 13.1 miles, participants joined family and friends to celebrate their achievement at a closing ceremony at Pier 84 where the new grants were awarded. A DJ was onsite as participants crossed the finish line and received finisher metals as a new keepsake of their accomplishment.

Get Involved with AVON 39 The Walk to End Breast Cancer

The 2016 season is now open for registration: Houston: April 23-24;  Washington D.C.: April 30-May 1; Chicago: June 4-5; Boston: July 9-10; San Francisco: July 23-24; Santa Barbara: September 10-11 and New York: October 15-16.

For more information about AVON 39 The Walk to End Breast Cancer, visit or join the #Powerof39 conversation on Facebook, Instagram, Twitter, and YouTube.

AVON 39 The Walk to End Breast Cancer 

AVON 39 The Walk to End Breast Cancer, formerly known as the Avon Walk for Breast Cancer, is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the AVON 39 series has raised nearly $590 million through the dedication of 222,000 participating women and men from across the country, including thousands of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about breast cancer. AVON 39 takes place in seven cities, covering 39.3 breast cancer-crushing miles in two days, and raises significant awareness and funds to fight breast cancer. The AVON 39 series is the largest fund-raising event for the Avon Breast Cancer Crusade.  Since Avon launched the Crusade in 1992, Avon breast cancer programs in over 50 countries have contributed more than $800 million to conduct research and to advance access to quality care for all, regardless of a person’s inability to pay. Visit for more information.



Encourage women around you to do the same. Don’t forget, men can get breast cancer, too. 

For breast cancer information and resources, visit

AVON 39 Thanks National Sponsor Reebok, Official Sponsors,  Tiger Balm, PL$, The Company Store, Premier Sponsor Hudson River Park, Medical Sponsor New York-Presbyterian, Open Ceremony Breakfast Sponsor Wafels&Dinges, Open Ceremony Coffee Sponsor Coffee Distributing Corp., Supplier Sponsor GoGo Squeeze