WASHINGTON DC, May 7, 2017 AVON 39 The Walk to End Breast Cancer continued its 15th annual event series in Washington DC this weekend raising $4 million to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about breast cancer.
AVON 39 Washington DC – the second of seven events across the country united by the theme #FierceIsForever – drew more than 1700  participants from 43 states and Washington DC, including 284 breast cancer survivors who walked a total of 39.3 miles over two days. Since AVON 39’s launch in 2003, more than 235,000 participants have raised nearly $620,000,000. Funds raised are distributed to local, regional and national breast cancer organizations.

“Since 1992, the Avon Breast Cancer Crusade has been committed to enabling access to medical advances and support services for breast cancer patients, particularly those from vulnerable populations,” said Jill Surdyka, AVON 39 National Ambassador. “The $4 million raised this weekend will allow us to continue this important work with our beneficiaries in the Washington DC area and across the nation, with the hope that one day we will obliterate breast cancer once and for all.”

Charlene Richard, a six-time AVON 39er and Avon Representative, earned her 39 this weekend in Washington DC. “I walk because I’m making a difference for my mother, a five year breast cancer survivor, and my Avon customers,” said Charlene. “I lost three of my customers in the past year to various forms of cancer. One of the women who just passed away was on the receiving end of what AVON 39 supports. Through one of the Avon Breast Cancer Crusade grantees, she received transportation to and from her treatments and quality medical care.”

At the event, the Avon Breast Cancer Crusade announced eight new grants to local breast cancer organizations, ensuring the funds raised immediately benefit the local community. Additional grants will be awarded throughout the year, adding to the more than $73.5 million donated by the Avon Breast Cancer Crusade and Avon Foundation for Women to organizations and institutions in Maryland, Virginia and Washington DC.

Representatives from the eight organizations receiving grants at the AVON 39 Washington DC thanked participants for their commitment to ending breast cancer and for their spectacular fundraising achievements. All Avon Safety Net and Breast Cancer Outreach Program grantees commit to providing their services to everyone – no matter their insurance status, demographic background or ability to pay.

  • George Washington Cancer Center received a grant to help 300 breast cancer patients with their treatment through its patient navigation program. The program will also offer a new Spanish-speaking support group for women living with breast cancer.
  • Howard University Cancer Center received a grant to add a bilingual patient navigator to their team to ensure that patients get the care they need in their preferred language. The grant will also help enhance the electronic health record system so they can better identify their patients’ needs and connect them to essential follow up services.
  • Washington Cancer Institute, MedStar Washington Hospital Center received a grant to provide education on breast cancer prevention and screening to nearly 1,000 women living in Wards 5, 7 and 8. The grant will also help increase access to mammography care for women living in the most medically underserved parts of the city.
  • The University of Pennsylvania received a grant to support scientific research to advance their understanding of how breast cancer cells that left the primary tumor site may lay dormant in the bone marrow and bloodstream, then activate, leading to metastatic disease.
  • Georgetown Lombardi Comprehensive Cancer Center’s Capital Breast Care Center received a grant to increase access to comprehensive screening services, including transportation, for more than 1,500 women living in the Washington DC area. In addition, they will continue to provide comprehensive patient navigation services to those who receive a breast cancer diagnosis.
  • Food & Friends received a grant to prepare and serve more than 92,000 meals to clients living with breast cancer and their children. To further support clients, their registered dieticians will lead community-cooking classes to increase nutrition knowledge and basic food preparation skills.
  • Breast Care for Washington received a grant on behalf of Avon’s Mid-Atlantic Area Breast Health Outreach Programs to help women learn about the importance of regular breast health care, gain access to mammography or other screening services, and receive any needed follow up care and treatment.
  • John Hopkins University’s Sidney Kimmel Comprehensive Cancer Center, home of the Avon Center of Excellence, received a grant to support large-scale breast health education efforts and one-on-one patient navigation, access to survivor and metastatic patient retreats, as well as support for four research projects at the Sidney Kimmel Comprehensive Cancer Center.

“As the company for women, we are proud of our strong purpose-driven mission to improve the lives of women – and this includes our long-term commitment to the fight against breast cancer. I’ve had the great privilege of participating in the AVON 39 Walk and being a part of the powerful community of walkers. I’m inspired by the individuals whose lives have been touched by breast cancer, and who have their own personal reason for wanting to take part and make a difference,” says Scott White, Chief Executive Officer, New Avon LLC.

Event Details

AVON 39 The Walk to End Breast Cancer Washington DC began on Saturday, May 6 at 6:30 a.m. with an inspirational opening ceremony at Union Square Park. Participants then walked 26.2 miles through the Washington DC area, supported by an all-volunteer crew and cheered on by supporters. AVON 39 participants spent Saturday night at Meadowbrook Park featuring pink two-person tents, hot showers and meals, entertainment by the Josh Allen Band and leisure activities, as well as volunteer medical services provided by AVON 39 Medical Sponsor MedStar Georgetown University Hospital. A “Fierce Finish” celebration welcomed in the final walkers of Day 1 and officially completed the route.

On Sunday, May 7, after completing the final 13.1 miles, participants joined family and friends at Nationals Park to celebrate their achievement at a finish festival with entertainment by the band Goodnite Neverland and closing ceremony, which started at 2:30 p.m. During the ceremony, the Avon Breast Cancer Crusade awarded new grants to Washington DC area breast cancer organizations to ensure the funds raised will benefit the community immediately.

Get Involved with AVON 39 The Walk to End Breast Cancer
Registration is open for 2017 events, including Chicago (June 3-4); Boston (June 24-25); San Francisco (July 8-9); Santa Barbara (September 9-10); and New York (October 14-15). And the 2018 event in Houston (April 21-22, 2018).

For more information about AVON 39 The Walk to End Breast Cancer, visit www.avon39.org or join the #FierceIsForever conversation on Facebook, Twitter, YouTube and Instagram.

About AVON 39 The Walk to End Breast Cancer

AVON 39 The Walk to End Breast Cancer is the largest fundraising event for the Avon Breast Cancer Crusade. Since its launch by the Avon Foundation for Women in 2003, more than 235,000 participants have raised nearly $620,000,000 in the fight to end breast cancer. Funds raised at each event provide direct impact in the area where the event takes place, and also help make sure that care and research programs nationwide have adequate resources to make the most progress possible. For more information about AVON 39 The Walk to End Breast Cancer, visit www.avon39.org or join the #FierceIsForever conversation on Facebook, Twitter, YouTube and Instagram.

About New Avon LLC
New Avon LLC (“Avon”) is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEWAvon Colormark., and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Together, Avon and the Avon Foundation for Women have contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at www.avon.com.



Encourage women around you to do the same. Don’t forget, men can get breast cancer, too.
For breast cancer information and resources, visit avonfoundation.org.

AVON 39 Thanks Title Sponsor Avon,

National Sponsor Reebok, Official Sponsor PLS Financial Services

and Medical Sponsor MedStar Georgetown University Hospital.

AVON 39 also thanks Local Sponsor Tiger Balm, Supplier Sponsors Effie’s Homemade,

Capitol Party Rental, Ronald Reagan Building, Alexandria Roundhouse and

Coffee Sponsor Don Francisco’s Coffee.