Thousands from New England and Across the U.S. Participate in Annual Weekend Fundraising Event to Support Breast Cancer Cause

Boston, April 29, 2013 – The 2013 Avon Walk for Breast Cancer series returns for its 11th year in Boston May 18-19. The national Avon Walk series brings together thousands of participants – including breast cancer survivors – who are dedicated to raising life-saving funds for the breast cancer cause. Last year’s Avon Walk for Breast Cancer Boston drew 2,100 participants from 37 states and Washington D.C., including 242 breast cancer survivors. Participants raised $4.8 million dollars to advance access to breast health care and to fund research into the causes of breast cancer and ultimately finding a cure.

The Avon Walks offer participants a choice of walking a marathon (26.2 miles) or a marathon-and-a-half (39.3 miles) over a weekend. Walkers raise a minimum of $1,800 to participate and the Avon Foundation for Women distributes the funds raised to local, regional and national breast cancer organizations. The Avon Foundation for Women has awarded more than $51.3 million to organizations and institutions in New England, including Massachusetts General Hospital (MGH)/Harvard Comprehensive Cancer Center, Tufts University and Silent Spring Institute.

Whether participants are taking part in the Avon Walk for a personal reason or to help support the breast cancer cause, they all have a story to tell. Teri Weir of Plainville, MA, is a three-year breast cancer survivor participating in her third Avon Walk Boston. She walks with her sister, not only in celebration of her own survival, but also in celebration of her mother’s. Also participating in this year’s Walk for the third time is breast cancer survivor Gina Davis of Peabody, MA. She walks to support life-saving research and to raise money that helps provide services to those who cannot afford care. Gina, herself, directly benefited from Avon Walk funds raised in the past when she could not afford care.

Also walking this year is Reebok Fitness Expert and official Avon Walk coach, Amy Dixon. Dixon, a member of Team Reebok, assisted with the creation of many of the training plans, advice and tips in the new Avon Walk training program, Go the Distance: Avon Walk Training by Reebok.

About the Avon Walk for Breast Cancer Boston

The Avon Walk for Breast Cancer Boston, the third of eight 2013 Avon Walks, begins on Saturday, May 18 with an inspirational opening ceremony at UMass Boston (Circle Lawn). Walkers will then begin their journey of up to 26.2 miles on Saturday through the greater Boston area, supported by an all-volunteer crew and cheered on by family, friends and supporters along the route. Participants will spend the night at the Walk’s “Wellness Village“ at Prowse Farm, at the foot of the Blue Hills.  The Wellness Village features pink two-person tents, hot showers, hot meals, entertainment, volunteer medical services, as well as leisure activities such as yoga and a spa zone with mini back and foot massages.

On Sunday, May 19 after completing the Avon Walk’s final 13.1 miles – for a total of up to 39.3 miles over the course of the weekend – participants will join family and friends to celebrate their achievement at a closing ceremony back at the at UMass Boston (Circle Lawn). At the ceremony, the Avon Foundation will award new grants to New England breast cancer organizations to ensure the funds raised immediately benefit the community.

For more information on the Avon Walk for Breast Cancer, visit or call 888-541-WALK.  To learn more about the Avon Foundation for Women

The complete 2013 Avon Walk for Breast Cancer schedule is: Houston (April 20-21), Washington, D.C. (May 4-5), Boston (May 18-19), Chicago (June 1-2), Santa Barbara (September 7-8), San Francisco (September 28-29), New York City (October 19-20), and Charlotte (October 26-27).

About the Avon Walk for Breast Cancer Series

The Avon Walk for Breast Cancer series is a project of the Avon Foundation for Women,  a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $470 million through the dedication of nearly 180,000 participating women and men from across the country, including thousands of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer education, screening and diagnosis, access to treatment, support services, and scientific research. The Walks take place in eight cities, covering 39.3 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade.  Since Avon launched the Crusade in 1992, Avon breast cancer programs in 58 countries have donated more than $780 million for research and advancing access to care. Visit for more information.

About the Avon Foundation for Women

The Avon Foundation for Women  the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2012, Avon global philanthropy, led by the Avon Foundation, has donated more than $910 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Visit for more information.


The Avon Walk for Breast Cancer thanks National Sponsors: Reebok and OtterBox, Local Sponsors: U-Haul, Fallon Ambulance Service, Gainesville Renewable Energy Center, Muffin Town and Suffolk Downs and Medical Sponsor: Massachusetts General Hospital.

REMEMBER, EARLY DETECTION HELPS SAVE LIVES.  Get a mammogram. Know your breasts and report any changes to your doctor.  Talk to your doctor about your risk.  And encourage women around you to do the same.  Don’t forget, men can get breast cancer, too.

For breast cancer information and resources, visit