Thousands to Join Annual Walk to Raise Funds for Breast Cancer Research, Treatment and Care

Boston, May 7, 2014 – The 2014 Avon Walk for Breast Cancer series continues on May 17-18 – the third of eight walks across the country to raise lifesaving funds for breast cancer research and access to screening and treatment for all. The national Avon Walk series brings together thousands of participants, including breast cancer survivors, who are dedicated to advancing efforts to end breast cancer,  supporting screening and treatment, and educating the public about breast cancer risk. To celebrate the 12th season of the Avon Walk for Breast Cancer series, the Avon Foundation for Women created an inspirational animated video to inspire more people to join the walk.

Avon Walk participants have the choice of walking a marathon (26.2 miles) or a marathon-and-a-half (39.3 miles) over the weekend. Each walker must raise a minimum of $1,800 to participate, funds that the Avon Foundation for Women distributes to local, regional and national breast cancer organizations.

Last year’s Avon Walk for Breast Cancer Boston drew 1,900 participants, including 258 breast cancer survivors, who raised more than $4 million to advance access to breast health care and to fund research into the causes and treatment of breast cancer, with the ultimate goal of finding a cure. Since 2002, the Avon Foundation for Women has awarded more than $55 million to organizations in New England, including Massachusetts General Hospital Cancer Center, Boston Medical Center, Roxbury Comprehensive Community Health Center and the Cambridge Health Alliance. Visit to learn more about where the funds go in New England and across the country.

Whether participants are taking part in the Avon Walk for a personal reason or to help support the breast cancer cause, they all have a story to tell. Susie Hynds of Newton, Mass., is a breast cancer survivor who was diagnosed at the young age of 39. Together with her sister, she’ll be walking in celebration of her survival against this deadly disease.

About the Avon Walk for Breast Cancer Boston

The Avon Walk for Breast Cancer Boston will begin on Saturday, May 17 at 6:30 a.m. with an inspirational opening ceremony at UMass Boston (Lot D). Walkers will then begin their journey of 26.2 miles through the Boston area, supported by an all-volunteer crew and cheered on by supporters. Participants will spend Saturday night at the walk’s “Wellness Village“ at Reebok World Headquarters, featuring pink two-person tents, hot showers and meals, entertainment and volunteer medical services, as well as leisure activities such as yoga and a spa zone with mini-back and foot massages.

On Sunday, May 18, after completing the Avon Walk’s final 13.1 miles, participants will join family and friends to celebrate their achievement at a closing ceremony back at the UMass Boston (Lot D). During the ceremony, the Avon Foundation will award new grants to Boston area breast cancer organizations to ensure the funds raised will benefit the community immediately.

Additional 2014 Avon Walks include: Chicago (May 31- June 1), San Francisco (July 12-13), Santa Barbara (September 6-7), New York City (October 18-19) andCharlotte (October 25-26).

For more information on the Avon Walk for Breast Cancer, visit or call 888-541-WALK.  To learn more about the Avon Foundation for Women

About the Avon Walk for Breast Cancer

The Avon Walk for Breast Cancer series is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $500 million through the dedication of more than 192,000 participating women and men from across the country, including thousands of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer education, screening and diagnosis, access to treatment and support services, and research. The Walks take place in eight cities, covering 39.3 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade.  Since Avon launched the Crusade in 1992, Avon breast cancer programs in more than 50 countries have donated more than $815 million for research and advancing access to care. Visit for more information.

About the Avon Foundation for Women

The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2013, Avon global philanthropy, led by the Avon Foundation, has donated more than $957 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses on funding breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Visit for more information.


REMEMBER, EARLY DETECTION HELPS SAVE LIVES.  Get a mammogram.  Know your breasts and report any changes to your doctor.  Talk to your doctor about your risk.  And encourage women around you to do the same.  Don’t forget, men can get breast cancer, too.

For breast cancer information and resources, visit

The Avon Walk thanks National Sponsors Reebok and ORION Holdings,

Official Sponsor Cadillac,

and Local Sponsors Massachusetts General Hospital, Fallon Ambulance Service, Suffolk Downs and Muffin Town

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